Technology Management Pathway
An increasing percentage of our students seek jobs in large technology firms. In each graduating class from 2017–2019, at least one in four students was recruited into technology positions. Our students are actively seeking pathways through the curriculum that will give them strong foundations for filling and succeeding in these roles. The positions include roles in product management, product marketing management, as well as operations and strategy in these firms, with each role demanding depth in technology and analytics. The pathway organizes cross-department suites of courses that emphasize functional depth for these specific roles.
Faculty sponsors: Chaithanya Bandi (Operations), Ben Jones (Strategy), Florian Zettelmeyer (Marketing).
- Product Management for Technology Companies: An Entrepreneurial Perspective
- Introduction to Software Development*
Product Marketing Management
- Technology Marketing
- Critical Thinking in Digital and Social Media Marketing
Business Operations/Strategy
- Decision Models & Perspective Analytics
or Data Analytics with Large Language Models - Strategic Decisions in Operations
- Technology and Innovation Strategy
- New Venture Discovery:
- Technology Marketing:
- Customer Analytics and AI:
- Corporate Entrepreneurship: Organization Design for Disruption:
- Entrepreneurial Finance and Venture Capital:
Product Marketing Management
- Product Management for Technology Companies: An Entrepreneurial Perspective:
- Customer Analytics and AI:
- Marketing Research and Analytics:
- Retail Analytics and Pricing:
- Corporate Entrepreneurship: Organization Design for Disruption:
- Entrepreneurial Finance and Venture Capital:
Business Operations/Strategy
- Supply Chain Management:
- Product Management for Technology Companies: An Entrepreneurial Perspective:
- Corporate Entrepreneurship: Organization Design for Disruption:
- Entrepreneurial Finance and Venture Capital:
- Artificial Intelligence and the Future of Work:
- Human and Machine Intelligence:
- FinTech Strategy:
- Technology for Analytics: What a CMO Needs to Know:
- Critical Thinking in Digital & Social Media Marketing:
- Launching New Products and Services:
- Blockchain Technology, Digital Assets and the Future of Finance:
Product Marketing Management
- Advertising Strategy:
- Launching New Products and Services:
- Winning with Networks:
Business Operations/Strategy
- Technology for Analytics: What a CMO Needs to Know:
- Competitive Strategy and Industrial Structure:
- Customer Analytics and AI:
- Blockchain Technology, Digital Assets and the Future of Finance:
Recommended courses to enhance leadership skills in tech
- Personal Leadership Insights:
- Leading the Strategic Change Process:
- Beyond Diversity: The Fundamentals of Inclusive Leadership:
* This is a foundational course for those looking to pursue product management at companies like Apple, Amazon, Facebook, Google, Microsoft.
Last edited July 21, 2023. For any questions regarding this page, please email kellogg-registrar@kellogg.northwestern.edu.